MCDONALD’S 50th Birthday
• 2D Cel Animation
• Social media assets
• Illustration
Diving deep into childhood nostalgia, I had the opportunity to animate some iconic characters from the McDonaldland universe, including the Birdie, Ronald McDonald, and Hamburglar. These Macca’s party GIFs launched in 2021 as Instagram and Facebook stickers, to celebrate 50 years of McDonald’s in Australia.
Type ‘maccas50’ into the Instagram or Facebook GIPHY sticker search to see the full range. 🎊
CREDITS
2D Cel Animation: Steffie Yee
Agency: DDB Tribal Sydney